Why is the commitment of employees mentioned?
In a time where the viability of companies depends on a notorious competitive advantage and where the competitiveness of organizations is needed, how can we justify that some structures perform better than others?
Would this performance only come from their tangible benefits, such as products or services sold? Or would these benefits be predominantly linked to innovative technologies or more advantageous resale-buying strategies?
It is not, because all these elements can be plagiarized and improved by competing companies. The only element that will generate a sustainable competitive advantage remains and will remain the commitment of the employees working within the company.
Indeed, the commitment will determine the degree of personal investment that each individual will be able to bring to his employer brand, and thus at the same time the effectiveness and consistency of his actions and reflections.
Within firms with a high level of engagement, there is a general increase in productivity, lower absenteeism, more team spirit and a greater appetite for innovation and entrepreneurship.
However, a study* shows that only 13% of employees around the world would feel actively engaged in their company, compared with 63% of non-engaged and 24% of people completely disengaged.
On this basis, the question arises of how to make employees feel good in the company? How to improve their engagement? Questions that should be asked by all organizations, especially when we learn by the same study* that a disengaged employee would cost around € 12,600 per year (in addition to his salary) to his company …
only 13% of employees around the world would feel actively engaged in their company
How to boost employees commitment ?
But then, what are the levers to activate so that the employees really want to work?
The answer is threefold:
- the work environment
- culture and values of the company
- adapted digital tools
The work environment
It seems obvious that a person who feels “at home” in his / her place of work will find it easier to integrate into a logic of productivity.
For companies, the choice of workspaces and their optimization must be made according to current projects: install coworking spaces in adapted premises (open spaces, modular desks, …), requisition a room in order to set up regular rituals (standup meetings, daily meetings, …), to provide relaxation areas for employees (recreation room, gym, …). It is even possible to envisage periods of telework for employees who live far away or who request it.
These strategic restructuring of the premises will make it possible to improve the sense of belonging to an employer brand that resembles us and that wants us to do well, which is in line with the second lever that is specific to employee engagement: culture and values of the company.
Culture and values of the company
We often talk about culture and corporate values in the human resources environment … But how can we ensure that these two concepts help improve the investment of employees in their daily work ? The aim here is to strike a balance between the strategic objectives set by management and the way in which these objectives will allow employees to grow personally.
Several factors must be taken into account in a corporate culture that is committed to engaging its employees: trust in everyone, a shared and shared strategic vision, the establishment of a culture of recognition, pleasant and supportive working conditions , the existence of opportunities (for example, tailor-made career paths) or the conviviality and moments of sharing between each individual.
The reflection given to the corporate culture and its values must be jointly carried out by all the stakeholders of the company (leader, managers and employees), in particular by setting up a feedback system within the organizations in order to harvest as much information as possible about the different feelings and expectations of each.
The aim here is to strike a balance between the strategic objectives set by management and the way in which these objectives will allow employees to grow personally
Adapted digital tools
The social and technological changes that our society has undergone over the past decade have brought many collaborative digital tools to optimize teamwork and business productivity.
It is important to realize that the commitment of employees will obviously involve the provision of digital tools adapted to their missions and their expectations: we are talking here about connecting individuals to each other in order to facilitate access and sharing of information.
Instant messaging, corporate social networks, collaborative files management, action plans, videoconferencing, … we no longer present the list of collaborative functionalities that make it possible to improve the results and the organization of modern project teams.
Another aspect of the digitization of structures that must be taken into account is that of training: offering its employees learning sessions by digital means is a powerful lever of commitment that must be used wisely ( e-learning platform, MOOC, serious game, etc.), and which is once again in a logic of personal development with the possibility given to everyone to access the desired knowledge in the simplest and fastest way possible.
The commitment of employees : the secret of successful projects
In conclusion, we can easily assimilate the commitment of the employees to one of the key components of the success of the companies : the success of the projects.
It should be borne in mind that the involvement and welfare of employees within their structure is not only about pleasing the stakeholders.
The aim here is to merge the individual interests of the employees with the objectives set by the management to carry out the various projects put in place by the organizations for the sake of sustainability and competitiveness. Companies need to change their mindsets and realize that their internal human resources are an integral part of their competitive position in ever-changing markets.
Training sessions for managers as well as a constant analysis of the level of commitment of employees will enable companies to ensure this new goal of improving employee engagement.
we can easily assimilate the commitment of the employees to one of the key components of the success of the companies : the success of the projects
Enjoy Your Business is there to fulfill this mission :
- not only by providing companies with an all-in-one collaborative software that will increase the productivity of the teams
- but also by proposing a training and support plan specific to each client to assimilate all the specificities of the tool and the new managerial expectations within the organizations.
SUPPORT + METHODS + TOOL = SUCCESS
*Study by Talentsoft (Sources : Gallup, Willis Towers Watson, Institut de l’Entreprise, Baromètre Apicil et Mozart Consulting, Officevibe, Globoforce, CRHA, Steelcase, ManoMano, howdoibecomea.net, Cisco)